Karen-T is the Indy music label owned by Crypton Future Media which grants the sale of many Vocaloid related songs. It also covers non-Vocaloid songs. While Supercell is under the Sony Music label, many other composers do not have the chance to be under such a powerful label. The following statement is from KarenT:
“KarenT is the CGM(Consumer Generated Media) style Record label which is for the artist and by the artist. On KarenT, the artist themselves can control their songs and copy rights, and the system that artists can easily distribute worldwide makes possible their songs deliver to listener while it’s hot.”
The name KarenT is derived from an American futurologist, Alvin Toffler. Nowadays, it is much easier for individual creators to make public their work and gain recognition by posting them on the internet. This has been making a far-reaching impact on economy and changing our values. Surprisingly, Alvin Toffler already predicted such changes in 1980s, and in his book "The Third Wave", he coined a new term "prosumer" and described that the role of producers and consumers would begin to blur and merge. He had a daughter, who supported his works. Sadly, she died at young age before seeing a world of The Third Wave. Because we have been greatly impressed and inspired by his books, to honor Alvin Toffler, and also as a symbol of coming future, we named KarenT after his daughter, Karen Toffler.
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